professional records
brand communication strategy, integrated media planning, and strategic client relationship management
As a Brand & Media Strategist in Kuwait, I manage regional and local brand communication campaigns aligned with key business and brand KPIs, including corporate reputation, new product launches, product re-hits, and brand extensions. My work includes annual media planning and budgeting, negotiating media partnerships to secure competitive rates and strategic brand positioning, and maintaining strong accountability through campaign performance analysis.
I combine critical thinking, structured decision-making, and strong communication skills to deliver integrated campaigns across channels. My expertise also includes creative brand messaging, market research analysis, and report generation. As a Client Relationship Expert in Kuwait, I focus on building trusted partnerships that support long-term brand growth.
CURRENTLY
SENIOR ACCOUNT MANAGER (MEDIA)
McD’s Kuwait(2011 – 2026)
Toyota Kuwait(2024 – 2026)
At least 250+ campaign roll-outs for McD’s alone .Includes regional and local campaigns with objectives of corporate reputation, new product launches, product re-hits, brand extensions , downloads and redemption KPIs
Media – Planned Budgeted, executed for 15 years of marketing calendars for various business categories of McD’s – McCafe, Menu, App Business, Delivery & Drive thru, Breakfast, Happy Meal. 2 years handling Toyota campaigns
Brand handling through 3 world crises
COVID 2020
GAZA WAR
2026 Middle East – GCC War
MANAGED
Media
Strategy
Managed complete media activities for major multinational brands. Focused on creating strong strategies that support growth and ensure effective use of every media investment. I bring extensive experience from the fast-food industry, and i deeply understand consumer behavior and market trends with clarity that helps to plan smarter and act faster.
CLIENT
RELATIONSHIP
Strong client relationships shape the success of every project. I maintain consistent communication and ensure each strategy reflects the brand’s long-term vision. I support clients with informed recommendations that match global standards. I ensure every campaign runs smoothly and reaches its full potential by approaching each project with clarity, efficiency, and measurable growth.
Planning &budgeting
Plan and optimize campaign budgets with accuracy. Each decision is designed to maximize performance and reduce unnecessary spend. I allocate budgets across channels to ensure balanced, effective coverage and keeps every campaign aligned with brand goals. My planning process blends data insights with market understanding, allowing brands to scale sustainably.
Analytical Reporting
I bring a structured and analytical approach to marketing and brand strategy, supported by strong organizational and planning capabilities. I work with data to identify patterns, evaluate campaign performance, and translate insights into clear strategic direction. Through the use of marketing research tools and performance analysis, I develop reports that help clients understand market behavior, audience responses, and opportunities for growth.
achieved
Highest Share of Space
Different levels of campaigns has over the years ranked brands to the higher share of space in the country, thereby establishes a TOM awareness and high OTS scores
Highest Share of Voice
Amidst the high competition , the brand topped in high share of voice and sutained the brand equity it build over years of strategic branding and advertising
Competitve Media Rates
Exclusive negotiation tactics ensures the best media rates in the market and price protection that survived inflations, market fluctuations and socio-economic events
Strategic Locations
Handpicked media locations at strategic melting points addressing segmented demographic splits and highest traffics ensuring the highest reach
Gallery
